Because this isn't your typical agency—and that's exactly the point. Led by Lizz Spano, Type 2 Creative brings together sharp strategy, scroll-worthy content, and a hands-on, thoughtful approach that actually gets results. Lizz knows the trends, the algorithms, and more importantly, what makes people stop, look, and engage.Type 2 Creative works like an extension of your team—whether you're running a local neighborhood café or launching a national CPG brand. No copy-paste strategies here.
Every brand gets a custom approach rooted in creativity, clarity, and connection.Clients stick around because Lizz is responsive (like, really responsive), collaborative, and always ahead of the curve—so your brand doesn't just keep up, it stands out.
Lizz brings expert level knowledge and skill to the table. Her ability to be flexible and help us navigate evolving timelines was invaluable in delivering our desired targets for success. Additionally, her passion for her work and her boundless positive energy made her a true pleasure to work with.
Do you have Instagram or TikTok but struggle to create scroll stopping visuals that drive engagement? Is your website missing imagery that instantly tells your story and reflects your brand? Whether you need editorial-style shots, branded photos, or dynamic content to show off your latest and greatest, you’re in the right place.
Influencers and UGC creators can be your brand’s strongest storytellers — when done right. We have long-standing relationships with trusted voices from nano to macro level creators and we're constantly discovering fresh talent to match your brand’s vibe and audience.
Your audience is on social media every day — your brand should be too. Type 2 Creative helps you show up with content that’s consistent, thoughtful, and designed to spark connection. From visuals and tone to captions, scheduling and strategy, we handle the details so you can stay focused on your business.
At Type 2 Creative, we stay tapped into what’s current—so your brand can stay ahead. We offer consulting services for businesses looking to sharpen their visual identity, fine-tune their social presence, and develop content strategies that actually resonate.
You’ll see a lot of food here—and we’re proud of that. But our creative work goes far beyond the plate. From travel and lifestyle to wellness, fashion, and beauty, we’ve partnered with brands across a wide range of industries. If it’s visual, story-driven, and needs to make an impact—we’re in.
Curious how we can bring your brand to life? Get in touch to learn more about our services.
I can’t say enough about my experience partnering with Lizz and Type 2 Creative. She is always professional and easy to work with. But most of all, she over delivers on the results. Which, at the end of the day, is what I appreciate the most.
Lizz’s years of hands on experience has given her a deep understanding of the priorities for growing brands. This allows her to execute against those priorities in a comprehensive way, combining broader sales and marketing objectives with the specifics of a social media campaign.
Lizz has been social media manager and photographer for The Meatball Shop for over 7 years. I can truly say, her work is OUTSTANDING!! She takes her time to get the perfect photos and videos to showcase our menu and gets our followers excited about our food and seasonal specialties. Her posts are thoughtful, strategic and eye catching. Lizz understands our ethos and culture which makes her a superb partner and an ambassador for our brand.
Lizz assumed responsibility for finding top-tier content producers and influencers for a variety of initiatives. Each social media campaign was significantly enhanced by her ideas and meticulousness, and her freelance partnership was a welcome extension of my internal team. She can adjust to new circumstances and is well-versed in each project’s KPIs and how to meet them. Lizz is also very trustworthy, which I truly value!
It started in 2015, when founder Lizz Spano sponsored a work event and noticed something that would change everything—every guest was photographing their food for Instagram. With a background in photography, Lizz launched her own food account, landed her first restaurant client almost immediately, and was asked to shoot content and manage their social media. One restaurant became two, then ten, and Type 2 Creative was born.
Over the past decade, Lizz has partnered with hundreds of brands across hospitality, consumer packaged goods, and lifestyle—bringing nearly 20 years of expertise in sales, marketing, and visual storytelling to every project. What began as a creative outlet is now a full-service social media and content marketing agency helping brands stand out online with photography, strategy, and content that converts. Type 2 Creative specializes in brand photography, social media strategy, and content creation that's both scroll-stopping and ROI-driven—helping businesses in competitive markets show up consistently and beautifully online.
Based in New York City and Saratoga Springs, NY and working with clients remotely nationwide, Type 2 Creative offers social media management, brand photography, and content creation services both locally and remotely—a boutique, woman-owned creative studio where every brand gets senior-level strategy, hands-on execution, and content built to perform.
Let’s chat. Contact us for a free consultation—no pressure, no hard sell. Just smart, honest marketing advice, a fresh perspective on your brand, and clear next steps to help you move forward with confidence.
