Because this isn’t your typical agency—and that’s exactly the point. Led by Lizz Spano, Type 2 Creative brings together sharp strategy, scroll-worthy content, and a hands-on, thoughtful approach that actually gets results. Lizz knows the trends, the algorithms, and more importantly, what makes people stop, look, and engage.
Type 2 Creative works like an extension of your team—whether you’re running a local neighborhood café or launching a national CPG brand. No copy-paste strategies here. Every brand gets a custom approach rooted in creativity, clarity, and connection.
Clients stick around because Lizz is responsive (like, really responsive), collaborative, and always ahead of the curve—so your brand doesn’t just keep up, it stands out.
Lizz brings expert level knowledge and skill to the table. Her ability to be flexible and help us navigate evolving timelines was invaluable in delivering our desired targets for success. Additionally, her passion for her work and her boundless positive energy made her a true pleasure to work with.
Do you have Instagram or TikTok but struggle to create scroll stopping visuals that drive engagement? Is your website missing imagery that instantly tells your story and reflects your brand? Whether you need editorial-style shots, branded photos, or short form video to show off your latest and greatest, you’re in the right place.
Influencers and UGC creators can be your brand’s strongest storytellers — when done right. We have long-standing relationships with trusted voices from nano to macro level creators and we're constantly discovering fresh talent to match your brand’s vibe and audience.
Your audience is on social media every day — your brand should be too. Type 2 Creative helps you show up with content that’s consistent, thoughtful, and designed to spark connection. From visuals and tone to captions, scheduling and strategy, we handle the details so you can stay focused on your business.
At Type 2 Creative, we stay tapped into what’s current—so your brand can stay ahead. We offer consulting services for businesses looking to sharpen their visual identity, fine-tune their social presence, and develop content strategies that actually resonate.
You’ll see a lot of food here—and we’re proud of that. But our creative work goes far beyond the plate. From travel and lifestyle to wellness, fashion, and beauty, we’ve partnered with brands across a wide range of industries. If it’s visual, story-driven, and needs to make an impact—we’re in.
Curious how we can bring your brand to life? Get in touch to learn more about our services.
I can’t say enough about my experience partnering with Lizz and Type 2 Creative. She is always professional and easy to work with. But most of all, she over delivers on the results. Which, at the end of the day, is what I appreciate the most.
Lizz’s years of hands on experience has given her a deep understanding of the priorities for growing brands. This allows her to execute against those priorities in a comprehensive way, combining broader sales and marketing objectives with the specifics of a social media campaign.
Lizz has been social media manager and photographer for The Meatball Shop for over 7 years. I can truly say, her work is OUTSTANDING!! She takes her time to get the perfect photos and videos to showcase our menu and gets our followers excited about our food and seasonal specialties. Her posts are thoughtful, strategic and eye catching. Lizz understands our ethos and culture which makes her a superb partner and an ambassador for our brand.
Lizz assumed responsibility for finding top-tier content producers and influencers for a variety of initiatives. Each social media campaign was significantly enhanced by her ideas and meticulousness, and her freelance partnership was a welcome extension of my internal team. She can adjust to new circumstances and is well-versed in each project’s KPIs and how to meet them. Lizz is also very trustworthy, which I truly value!
It started in 2015, when founder Lizz Spano sponsored an event for work and noticed something interesting—everyone invited was there taking photos of their food for their Instagram. With a background in photography, Lizz thought it might be fun to start a food account of her own and maybe get invited to events like that too. Just a few posts in, a local restaurant contacted her to shoot some content and asked if she could run their social media. One restaurant turned into two then ten, and before long, Type 2 Creative was officially an agency.
Over the past 10 years, Lizz has worked with hundreds of brands—from hospitality to consumer packaged goods and lifestyle products, bringing nearly two decades of experience in sales, marketing, and visual storytelling. What started as a creative outlet has grown into a full-fledged business that helps brands show up beautifully in ways that are both strategic and scroll-stopping.
Based in New York City and Saratoga Springs, and working both locally and remotely, Type 2 Creative is a one-woman studio built on big ideas, thoughtful content, and a deep love of branding that actually connects.
Let’s chat. Contact us for a free consultation—no pressure, no hard sell. Just smart, honest marketing advice, a fresh perspective on your brand, and clear next steps to help you move forward with confidence.
